Motorcyclist wearing hi-vis vest riding on highway
Community Safety Campaign

Have You Seen Gus?

A community road safety campaign to help everyone see motorcyclists

Have You Seen GUS? (Gear Up Safely) is a fun, meaningful, community-driven motorcycle awareness campaign designed to help drivers and the wider public notice motorcyclists sooner, especially at intersections, merges in busy traffic, and on country roads.

When more people actively look for motorcycles, we can help reduce motorcycle crashes, incidents, and fatalities. Just as importantly, we can reduce the ripple effect on the wider community—the trauma and impact experienced by people who witness a crash, arrive first on scene, or are involved in the aftermath.

This campaign is for everyone:

  • Drivers and passengers
  • Families and kids
  • Local businesses
  • Riders and riding groups
  • Anyone who wants safer roads and a stronger community
Campaign Concept

How It Works

1

GUS Riders Wear the Gear

GUS riders wear high-visibility "Have You Seen GUS?" gear while riding.

2

Community Keeps an Eye Out

Community members keep an eye out for GUS on the roads.

3

Log a Sighting, Win Prizes

When you spot GUS, you can log a sighting to go into the draw to win prizes.

Safety First

If you want to take a photo, only do it when it is safe and legal.

  • Never take photos while driving.
  • If you're behind the wheel, make a note of the location/time and upload later.

Win Prizes by Spotting GUS

When you see GUS, you can:

  • Snap a photo (optional) when safe, and
  • Upload your sighting to enter prize draws.

Prizes from the Community

Prizes are supplied by local businesses and supporters who want to back motorcycle safety and community wellbeing.

#HaveYouSeenGus
Why It Matters

Why This Matters

"A common factor in serious motorcycle crashes is simple: 'Sorry mate, I didn't see you.'"

Have You Seen GUS helps train the brain to expect motorcycles, so drivers check mirrors and blind spots properly, look twice at intersections, and make safer decisions around riders.

When we reduce motorcycle incidents, we also reduce the impact on:

  • families and friends
  • emergency services
  • bystanders and witnesses
  • local communities
Get Involved

How to Get Involved

Become a GUS Rider

If you ride a motorcycle and want to be part of the solution, you can register to become a GUS rider.

As a GUS rider you:
  • wear the campaign gear while riding
  • help increase visibility and awareness
  • become a moving reminder for drivers to look twice

Become a Prize Donator

Prize donors keep the campaign fun and engaging for families, kids and the wider community.

You can donate:
  • gift vouchers
  • products or services
  • family-friendly experiences
  • rider-related prizes (gear, servicing, cafes)

Become a Sponsor

Sponsors help fund the practical running of the campaign, including printing, promotion, and coordination.

Sponsoring GUS positions your business as a supporter of:
  • motorcycle safety
  • community road safety
  • local wellbeing and prevention

About First Aid for Motorcyclists Ltd

First Aid for Motorcyclists Ltd delivers motorcycle-specific first aid and crash management training across Australia. We teach riders and communities what to do before, during, and after a crash, with practical, scenario-based training that builds confidence and saves lives.

Ready to Join In?

Spot GUS. Share it. Help everyone see motorcyclists.

Register your interest to:

  • spot GUS and enter prize draws
  • become a GUS rider
  • sponsor the campaign
  • donate prizes